Fever-Tree Packaging

This was my response to a YCN Student Awards 2015/2016 brief. The brief for this project was to produce a set o limited edition bottle wraps for a collaboration between Malaria No More and Fever-Tree. Asia is well known for it's patterns. I wanted to use the countries main tourist attractions and put these into a pattern which is contemporary and clean. The points of interest will also engage with the user and encourage them to visit or look up the place online. I used Adobe Photoshop, Illustrator and InDesign to create this.

Project Brief:
To create a set of 4 limited edition bottle wraps for a collaboration between Fever-Tree and Malaria No More. These bottle wraps need to stand out on the shop floor.  The bottles need to look premium, beautiful and visually engaging. The designs also need to be recognisable of the continent or country and also fit in with current brand identity and use the existing label.
For this project I chose the region of Asia and the countries India, Bhutan, Nepal and China.
 
My Concept:
Asia is well known for it's patterns. I wanted to use the countries main tourist attractions and put these into a pattern which is contemporary and clean. The points of interest will also engage with the user and encourage them to visit or look up the place online.
 
Recognition:
ADAA Awards - Packaging Design 2016

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I also created a set of posters to help raise awareness for the new limited edition bottles. I have included the Malaria No More branding so customers know why these bottles are special without having to include to much text on the poster.
THANK YOU! 
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